Hooray for Boobies!

 

 

I swear this is more than a nod to the soundtrack of my youth…it’s actually a Breast Cancer Awareness campaign.

What a total privilege to have been a part of such a worthwhile and effective marketing scheme. The signs are everywhere – and they really are.

From the minute the brief came through, my brain (and everyone’s brain that was in my vicinity for the next month) became circularly focused.

 

On a plane? Check out those air-conditioning knobs.

Walking the street? Check out those mushrooms!

 

My friend literally called me from the side of the road having pulled over just to take a pic of boob-like buildings. Take a better pic of this pic, Nikki! OK Rox, thanks.

 

 

I’m particularly stoked with the hair buns idea. For one, I came up with it myself. For another, I am useless at doing hair so the fact that I achieved what was roughly in my mind is I think, commendable. I roped in my daughter’s friend with the colour of hair I wanted, purchased little pink ‘nibs’ hooray!

 

 

 

I also loved the others we came up with. A few didn’t make the cut including a wonderful church in town that my brother said he and his friends used to skate at. They affectionately referred to it as ‘the boobies.’ Perhaps it’s for the best it was left out…

 

 

Perhaps my favourite experience in the making of these was the double garage. I was driving through Porirua and noticed this kind of perfect house with door handles in exactly the right places…I asked a friend to go back with me and knock on the door to ask permission. A lovely old lady answered and said of course we can! A good cause! I love Porirua <3 

 

Thank you to Women’s Work and Krystal at Ogilvy for the excellent opportunity.